By definition, user engagement is exactly what the name suggests. For a mobile app to work well, users should understand its main value proposition to then keep using it repeatedly until it becomes an essential part of their life.
According to eMarketer, nearly 200 billion apps will be downloaded in 2017. In contrast, currently about 25% of downloaded apps aren’t used more than once. Creating an engaging user experience is increasingly becoming essential as brands develop their mobile presence and hope to meet user expectations. Based on this data, how can we change the upcoming scenario for 2017? By tracking user engagement metrics and using these to create solutions to possible problems.